Neither Jony Ive nor Tim Cook will be short of contacts who they can consult for the biggest and brightest talent to bring to the company, so don’t be too shocked if an outside design luminary heads to Cupertino in Jony Ive’s stead. Still, it’s not outside the realm of possibility. With its legendary design studio, it most definitely does in this instance. Apple has hired famous names in the past, such as when it brought in Angela Ahrendts from Burberry, but in these cases it’s done so because it didn’t have anyone in the company ready to step up. While this is possible, we don’t consider it too likely. Apple has deep pockets and could afford to pry away any designer they wanted. There’s plenty of talent out there, and a lot of people who share Ive’s keen sense for design. Apple hires a world-class replacement.Īlternatively, Apple may instead decide to hire a replacement externally. That he was able to do this attests to the trust he placed in the abilities of his team, so we wouldn’t be surprised if one of them (or two, in the form of Hankey and Dye) steps into his shoes. Ive took a break from managing Apple product design from 2015 to 2017 in order to oversee the design and creation of Apple Park he stepped back to more of an oversight role with Apple’s devices, leaving his team in charge of day-to-day product design. With Ive taking the spotlight, few people even know the names of his fellow design team members – could this be the time for one of them to step into the limelight? With so much talent on hand, it’s entirely possible that the next Jony Ive emerges from within Apple’s ranks and is already at the company right now. You don’t get hired by Apple unless you’re something special, and that’s especially true for its elite, exclusive design team. A new design maestro emerges from inside AppleĪs we mentioned before, Apple’s design team is an incredibly talented bunch of people that works together closely every day. While we may see fewer flashes of Ive brilliance, that doesn’t mean the whole design philosophy is going down the pan. Ive’s departure is not being followed by a mass exodus of these designers the core of Apple’s design lab is staying put, even if its chief designer is on the way out. They all share similar design sensibilities and understand each other extremely well. Jony Ive never worked alone, instead collaborating with a carefully curated team that was put together over many years. Let’s, err, not talk about Samsung’s Galaxy Fold, though.īut while its rivals are working hard, we wouldn’t bet the farm on Apple losing its design mojo. The competition has seen how valuable inspiring, aspirational design can be, and companies like Huawei are coming out with some superb devices. These days, Apple isn’t alone when it comes to amazing design in the tech world. With its talismanic design chief departed, Apple’s position may slip as rivals catch up with stunning designs of their own. Without Ive’s insanely strong design talent, Apple could be left without inspiration. Now with two people in charge of design, one from hardware and one from software, there should be more passion for software design being added to the mix, ultimately improving the balance of Apple’s designs. Think about the videos he narrated: almost all of them were about the hardware aspects of the product.
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